Tupperware, Avon Lose Out To New Marketing Maestros
Global Finance
OCTOBER 9, 2024
A single mother, Brownie Wise, in charge of marketing, had the idea to organize Tupperware parties with friends. First, the company’s patents expired in the 1980s, letting rival products from Ziploc, Rubbermaid, and Pyrex enter the market. Once again, many women embraced the direct-selling model. Then came the e-commerce revolution.
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