Professional Insights: Customer Lifetime Value Uncovered
IVSC
APRIL 30, 2024
Dan McCarthy Assistant Professor of Marketing, Emory University Daniel McCarthy is an Assistant Professor of Marketing at Emory University’s Goizueta School of Business. His research specialty is the application of leading-edge statistical methodology to contemporary empirical marketing problems. His research interests include customer-based corporate valuation, which he popularised, customer lifetime value, limited data problems, data privacy, and the marketing/finance interface.
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