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How Do You Know If Your Business Valuation Is Fair?

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Understanding Earnings and Cash Flow 3.2 Market Trends and Industry Comparisons 3.4 Earnings Multiplier Approach 4.3 Market Capitalization 4.4 Ignoring Market Trends Steps to Verify Fairness 7.1 Table of Contents Introduction Why Business Valuation Matters Factors Affecting Business Valuation 3.1