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By associating a business with the right industry, evaluators can apply industry-specific benchmarks, market trends, and valuation multiples, ensuring a more accurate assessment of the company’s worth. Comps provide real-world data to anchor valuation models, ensuring that businesses are evaluated against appropriate industry standards.
the multiple based or ‘ comps ’ (comparable company analysis) approach. Rf = Risk-free Rate. Rm – Rf) = Equity MarketRisk Premium. The first is 1. the intrinsic or income-based approach, also known as an entity approach, then there is also 2. Ce = Cost of Equity. B = Beta. (Rm Cp = Cost of Equity Premium.
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