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One of the key elements of these pitches is businessvaluation —the process of determining the financial value of a startup. But why does valuation matter, and how does it impact startups seeking investment? Conversely, a lower valuation may require founders to give up more equity. How BusinessValuation is Determined?
These cash flows are then discounted back to the present value to determine the company's overall worth. MarketCapitalizationMarketcapitalization, or market cap, is calculated by multiplying the holding company's stock price by the total number of outstanding shares.
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