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Financial Highlights of the Transaction The total estimated consideration of $395 million: i) represents less than 2.75x of expected EBITDA in 2024, ii) is estimated to be less than the bookvalue of MacKellar's assets and iii) is expected to be over 50% accretive based on incremental earnings per share.
The same amount of cash is paid out in either case, the effects on equity are identical (in both bookvalue and market value terms) and the operations of the company remain unchanged. They are both wrong, since buybacks can only redistribute value, not create it.
That is, were the companies in those transactions valued as a multiple of EBIT , EBITDA , revenue, or some other parameter? If you figure out what the key valuation parameter is, you can examine at what multiples of those parameters the comparable companies were valued. How to Value an Advertising Business.
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