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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. However, finding individual and small business clients is more challenging, particularly for those just starting out. Here are a few ways you can market your firm’s services to individuals and small businesses. How to market tax and accounting services.

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The Best Startups Are Valued, Not Priced

Equidam

This is in contrast to more common market-based approaches that set a price based on comparison to a pool of similar companies. Price is what you’ll end up seeing on term sheets and press releases, however it is calculated. Think about how you might price a can of coke in a supermarket, relative to similar products.

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DIVISION HIGHLIGHT: KNOXVILLE, TN

Viking Mergers

Kyle Valentine leads Viking’s efforts in the East Tennessee market and brings with him more than a decade of business development and recruiting experience. There, he worked for Jeff McKeehan (who would go on to become Managing Partner in Viking’s Western NC market). Reverse engineer your timeline.

Start-ups 130
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The Fragility of Market-Based Pricing in VC

Equidam

This is in contrast to more common market-based approaches that set a price based on comparison to a pool of similar companies. This involves drawing quick comparisons with a pool of similar startups to justify a market-based price, disconnected from business fundamentals.

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M&A Industry Trends: What Sectors Have the Best-Selling Businesses?

Viking Mergers

While this figure is a 21% decrease from last year, it’s still above figures reported before the pandemic started in 2020. PwC ) Nearly 80% of high-value M&A activity in the sector was scope deals, meaning buyers were interested in the business because it offered them access to a new market or a product or service offering.

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Appraiser Newsroom - Untitled Article

Appraiser Newsroom

Editor’s Note: Client lead generation is a key goal for many appraisers, but as digital marketing continues to evolve, it’s becoming more and more difficult to generate high-quality leads and compete with others. According to 85% of B2B companies, lead generation is the most important marketing goal. Source: HubSpot.

B2B 52
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Price vs Value: The Momentum Trap in VC

Equidam

This is in contrast to more common market-based approaches that set a price based on comparison to a pool of similar companies or a broad average. This involves drawing quick comparisons with a pool of similar startups to justify a market-based price, disconnected from business fundamentals.