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An unconstrained future: How generative AI could reshape B2B sales

Mckinsey and Company

With emerging technologies beginning to open a world of possibilities, B2B sales is on the brink of a transformative evolution.

B2B 143
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Five ways B2B sales leaders can win with tech and AI

Mckinsey and Company

In a time of evolving competition and customer demands, B2B sales leaders can consider a range of technology innovations to help fuel success.

B2B 119
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Building next-generation B2B sales capabilities

Mckinsey and Company

The pandemic has converted B2B buyers to e-commerce in a big way. B2B sellers need new capabilities to meet their new expectations.

B2B 119
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Five fundamental truths: How B2B winners keep growing

Mckinsey and Company

Our latest B2B Pulse Survey reveals that across all sectors and regions, market leaders continue to experiment, invest, and commit to omnichannel sales as the path to sustainable growth.

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Next-gen B2B sales: How three game changers grabbed the opportunity

Mckinsey and Company

Successful B2B companies use various tactics to get ahead in sales—here’s how three players did it.

B2B 139
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The multiplier effect: How B2B winners grow

Mckinsey and Company

Our latest global B2B Pulse survey reveals some companies are combining winning strategies to increase market share by more than 10 percent annually, even in uncertain economic times.

B2B 116
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Technology and telecommunications B2B customer buying trends: Bright horizons with some warning signs

Mckinsey and Company

Our latest Pulse survey of tech and telecommunications B2B decision makers reveals a generally optimistic investment outlook. But shifting market dynamics could turn different groups of vendors into new winners or losers.

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