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AI-powered marketing and sales reach new heights with generative AI

Mckinsey and Company

AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think about customer experience, productivity, and growth.

B2C 145
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Blue Point Acquires eyebobs, Setting Its Sights on Expanded Eyewear Platform

Business Wire M&A

The investment is part of the firm’s broader plan to build a unique eyewear platform designed for B2B and B2C growth. CLEVELAND--(BUSINESS WIRE)--Blue Point Capital Partners is pleased to announce the acquisition of eyebobs, a market leader in premium reading glasses.

B2C 76
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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

While marketing strategies for individuals (B2C) and small businesses (B2B) overlap, there are also unique differences. We have accounting firm marketing solutions to help you promote your thought leadership to your clients. Marketing accounting services to individuals vs. small businesses. Marketing to individuals.

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Interactive Strength Inc. (Nasdaq: TRNR) Completes Acquisition of CLMBR, Creating a High-growth, B2B Focused, Connected Fitness Platform

Benzinga

More importantly, the move into the B2B channel is expected to add exciting growth to our portfolio of products. 07, 2024 (GLOBE NEWSWIRE) -- via NewMediaWire – Interactive Strength Inc. Trent Ward, Co-Founder and CEO of TRNR, said: "We are thrilled to have acquired CLMBR and its sizeable consumer installed base in this acquisition.

B2B 40
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How To Value Marketplaces: Multiples & Example

Sharp Sheets

The number of new marketplaces, from B2B to B2C, have been exploding recently. Globally, marketplaces are expected to generate $8.7 trillion of transactions by 2025. In this article we’ll explain you how to assess the valuation of marketplaces, using a methodology investors use every day: the multiple valuation.

B2C 52
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Benchmark International Successfully Facilitated the Transaction Between We Are Hyrdogen Ltd and PA Media Group

Benchmark Report

Established in 2016, award-winning Hydrogen is the largest social media agency in Scotland, specialising in social media management, B2B and B2C content creation, community management, paid advertising, research, and insights.

B2C 52
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Golden Matrix Announces Completion of Acquisition of the MeridianBet Group

Benzinga

The combination of the two companies' dynamic business-to-business (B2B) and business-to-consumer (B2C) casino, sports betting and tournament platforms creates a global enterprise operating in 17 countries on four continents.

B2C 40