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Seizing the core connectivity opportunity in B2B telecom

Mckinsey and Company

To grow B2B revenues, telcos have increasingly focused on noncore services like cloud, IT, and security. But core connectivity remains the largest opportunity for B2B growth.

B2B 131
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An unconstrained future: How generative AI could reshape B2B sales

Mckinsey and Company

With emerging technologies beginning to open a world of possibilities, B2B sales is on the brink of a transformative evolution.

B2B 143
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Next-gen B2B sales: How three game changers grabbed the opportunity

Mckinsey and Company

Successful B2B companies use various tactics to get ahead in sales—here’s how three players did it.

B2B 139
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Building next-generation B2B sales capabilities

Mckinsey and Company

The pandemic has converted B2B buyers to e-commerce in a big way. B2B sellers need new capabilities to meet their new expectations.

B2B 119
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Technology and telecommunications B2B customer buying trends: Bright horizons with some warning signs

Mckinsey and Company

Our latest Pulse survey of tech and telecommunications B2B decision makers reveals a generally optimistic investment outlook. But shifting market dynamics could turn different groups of vendors into new winners or losers.

B2B 128
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The future of B2B sales is hybrid

Mckinsey and Company

Since B2B buyers are using more channels, B2B sellers must, too.

B2B 22
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Five fundamental truths: How B2B winners keep growing

Mckinsey and Company

Our latest B2B Pulse Survey reveals that across all sectors and regions, market leaders continue to experiment, invest, and commit to omnichannel sales as the path to sustainable growth.

B2B 110