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Unlocking profitable B2B growth through gen AI

Mckinsey and Company

Gen AI can enhance profitable B2B sales growth. Seven use cases show how B2B leaders can maximize benefits and drive sustainable impact with a tailored gen AI strategy.

B2B 116
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An unconstrained future: How generative AI could reshape B2B sales

Mckinsey and Company

With emerging technologies beginning to open a world of possibilities, B2B sales is on the brink of a transformative evolution.

B2B 143
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Seizing the core connectivity opportunity in B2B telecom

Mckinsey and Company

To grow B2B revenues, telcos have increasingly focused on noncore services like cloud, IT, and security. But core connectivity remains the largest opportunity for B2B growth.

B2B 131
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Building next-generation B2B sales capabilities

Mckinsey and Company

The pandemic has converted B2B buyers to e-commerce in a big way. B2B sellers need new capabilities to meet their new expectations.

B2B 119
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Next-gen B2B sales: How three game changers grabbed the opportunity

Mckinsey and Company

Successful B2B companies use various tactics to get ahead in sales—here’s how three players did it.

B2B 139
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The future of B2B sales is hybrid

Mckinsey and Company

Since B2B buyers are using more channels, B2B sellers must, too.

B2B 22
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Five ways B2B sales leaders can win with tech and AI

Mckinsey and Company

In a time of evolving competition and customer demands, B2B sales leaders can consider a range of technology innovations to help fuel success.

B2B 119