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SaaS Valuations: How to Value a SaaS Business in 2022

FE International

Crucially, any owner salary/dividends can be added back to the profit number, too. Investors will likely appraise the business based on this benchmark alone and apply a multiple to arrive at the final business valuation. The ultimate appraisal of customer acquisition channels are the associated conversion and cost attached to each.

EBITDA 105