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Editor’s Note: Client lead generation is a key goal for many appraisers, but as digital marketing continues to evolve, it’s becoming more and more difficult to generate high-quality leads and compete with others. According to 85% of B2B companies, lead generation is the most important marketing goal. Source: HubSpot. Source: APSIS.
Investors will likely appraise the business based on this benchmark alone and apply a multiple to arrive at the final business valuation. Businesses that are 2 years old are the preferred entry point, and at 3+ years they start to receive more of a premium multiple. So where to end up? Valuation Spectrum. Conversion.
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