Alpha Discounted Cash Flow Total Shareholder Return 
Value Scope
JULY 21, 2020
Intangible asset valuation concepts can and should be applied to unique ESG cash flows. This work can be used to reconcile and support an adjustment to the CAPM, then the WACC, via Alpha and Beta. Using Alpha, however, it could be done. Alpha is unsystematic risk, unique to the firm undergoing valuation.
Value Scope
SEPTEMBER 24, 2020
How do you justify making substantial investments and fundamental changes to corporate structures and culture without empirical evidence that it will make a direct impact on shareholder value, total shareholder return, net present value, and individual rates of return? . Using Alpha, however, it could be done.
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