Anheuser-Busch InBev: Uncorking the success of the brewery giant despite problems with FIFA World Cup 2022 sponsorship deal
Valutico
DECEMBER 19, 2022
To pay for the damage, Anheuser-Busch InBev wants to cut €39 billion from its 2026 World Cup deal in North America, which is currently worth €107 billion. The Trading Comparables analysis resulted in a valuation range of €98 to €222 billion, by applying the observed trading multiples EV/EBITDA, EV/EBIT and P/E.
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