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Why Are Acquiring Companies So Reluctant to Amortize Purchased Goodwill?

Reynolds Holding

they opted for pooling accounting, in which goodwill was not recognized and therefore not amortized; the book value of the assets and liabilities of the two businesses were just added together. 2016) ABInBev-SABMiller deal to yield $2billion in fees and taxes, Financial Times , 27 August 2016 Massoudi, A.